Traffic pricing explained

Different frequency types represent different levels of visitor exclusivity.

• Hourly Unique: lower-cost repeat exposure. Default pricing is $1 per 2,500 qualified views.
• Daily Unique: less frequent repeat exposure. Default pricing is $1 per 1,500 qualified views.
• Campaign Unique: one payable view per visitor for the entire campaign. Default pricing is $1 per 1,000 qualified views.

Your campaign stores the per-view price available when the campaign is created. Future platform pricing changes apply to new campaigns rather than silently changing the economics of an already-funded campaign.