Why a campaign may deliver slowly

Campaign delivery is based on matching eligible traffic, not a guaranteed fixed speed.

Common causes of slow delivery

• Very narrow country targeting.
• Only one device class selected.
• Campaign Unique frequency reducing repeat inventory.
• A low daily view cap.
• Low available platform traffic for the selected audience.
• Campaign review, pause, depleted budget, or completed lifetime cap.

Broadening targeting or using a less restrictive frequency type can increase available inventory, but only do so when it still fits your advertising goal.