Why some visits do not earn money

Not every visit to your link can or should generate earnings.

Common reasons

• No campaign currently matches the visitor's country or device.
• The visitor already reached that campaign's frequency limit.
• The campaign reached a daily or lifetime cap.
• The campaign ran out of available budget.
• The visitor left before the required viewing period completed.
• The browser tab was hidden or the ad was not actually visible.
• The traffic triggered fraud or quality controls.

Ordinary non-qualifying repeat traffic is not necessarily fraud; it may simply be non-billable.